New Collection Launch for Anna Campbell

September 26, 2016 Sophie Loughran

Anna Campbell has officially launched her new collection entitled Ceremony.

Anna Campbell hosted an intimate event at her flagship Melbourne boutique to celebrate the global launch of the 2017 collection. The salon-inspired media event also marks the beginning of the Armadale Trunk Show week.

“Ceremony has been such a long work in progress for Anna Campbell as a brand, as we have transitioned towards a more structured design, while retaining our signature sparkle! To be here with cocktail in hand, celebrating what has been an incredible design journey is so exciting, and I just can’t wait to see our Australian and international brides trying Ceremony dresses on this week!” said designer Anna Campbell.

Media and guests were treated to the very first glimpses of the Ceremony collection, which saw models adorned with sparkling headpieces, hand-embellished gowns and the inaugural range of Anna Campbell earrings.

The event was meticulously styled by Nomad Styling and featured florals by Botanica Fresh Flowers in soft ivory and mottled green tones.

The new collection featured gowns with delicate ivory lace, hand-embellished beading and trumpet skirts.

Anna Campbell’s Ceremony collection will be launching the One Fine Day runway event at upcoming New York Bridal Week, ahead of showings with international media and buyers in New York, LA and London.

The Ceremony collection is now available at the Melbourne flagship boutique and online via www.annacampbell.com.au/shop.

Australian and international trunk shows will begin from October 2016 and appointments can be made by visiting the Anna Campbell website.