Jul 4

Jul 4 Eternal Heart - New Collection from Anna Campbell

design, bridal couture, bridal industry, fashion, gowns, wedding

Melbourne bridal label Anna Campbell has launched their vintage-inspired, 10-year anniversary collection entitled Eternal Heart.

Anna Campbell, best known for vintage-inspired hand-beading, relaxed designs and signature silk bows, has released a new collection of wedding dresses to mark the beginning of the brand’s 10-year anniversary celebrations. The collection, named Eternal Heart, is an unapologetic celebration of all things sparkly, romantic and feminine, and pays tribute to some of Anna’s signature styles that continue to be loved and sought after by brides around the world.

“Eternal Heart truly embraces everything Anna Campbell is about, including celebrating some of our most cherished designs. From the intricate, shimming hand-beading and shoulder loops of the new Chloe Embellished Dress, to the guipure lace back detail and flowing silk tulle skirt of the Eleanor dress, this is absolutely a collection for the true ‘Anna Campbell Bride,’” said designer, Anna Campbell.

Staying true to its philosophy that every Anna Campbell bride should be able to have her dream wedding dress, each style's skirt is able to be customised, including a form-fitting ivory guipure vintage lace skirt, flowing and romantic silk tulle skirt, and entirely hand-embellished sequined laces, each creating high-impact bridal sparkle. Ms Campbell said the flexibility of the Eternal Heart dresses means that every bride can feel beautiful and unique, as well as comfortable, on her wedding day.

The 10-year anniversary of the business also marks a natural point to stop and reflect on the success of Anna Campbell as a brand. “Reaching the 10-year mark with Anna Campbell feels like such an incredible achievement! Naturally, it has been a roller-coaster of highs and lows along the way, but the name of this collection, Eternal Heart, reflects the passion, hard work and love for Anna Campbell that continues to be felt not only by myself, but by our entire team here in Melbourne, as well as our global network of Anna Campbell stockists and our brides themselves!” said Ms Campbell.